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The new way to wear matte
Matte, but
make it soft.
Meet Soft Velvet Matte Lipstick: rich, flattering color meets a soft-focus finish and a creamy, comfortable feel. All the beauty of matte, with a softer touch.
Discover the feel 01 / 05 — THE INTRODUCTION
The feel-good matte
Creamy on.
Velvet out.
A smooth glide, a beautifully blurred look, and color that feels as lovely as it looks.
Creamy application helps color sweep on evenly without that chalky look.
A velvety effect helps soften the appearance of fine lip lines.
Designed for longer-looking color with a transfer-resistant finish.
A little color. A lot of confidence.
Your lips.
Your mood.
From a barely-there flush to a more defined statement, rich, buildable color lets you make the look your own.
03 / 05 — COLOR STORY
Behind the beautiful finish
The art of soft matte.
Beautiful lip color is a balance of pigment, glide, structure, and a delicate blurred finish.
Color pigments
Bring depth, definition, and rich-looking payoff.
Conditioning emollients
Help create a smooth, comfortable glide.
Texture-building waxes
Give a classic lipstick its structure and smooth application.
Soft-focus mattifiers
Help diffuse shine for a delicately velvety appearance.
These are common cosmetic ingredient categories, not a complete product ingredient list. See the product label for exact ingredients.
Your signature lip starts here
One swipe.
All you.
Easy to wear, effortless to love. Make every coffee date, workday, and night out a soft-matte moment.
Start with clean, dry lips.
Glide on smooth, even color.
Layer for a bolder finish.
Cosmetic appearance and wear time may vary by person and application.
The Lip Edit
A little more clarity.
A lot more confidence.
From the perfect finish to effortless application, here's everything you need to know before finding your new everyday lip color.
What kind of finish can I expect?
A soft, velvety matte look with a polished finish rather than high shine. It's a versatile choice for both understated daytime makeup and a more dressed-up look.
Will it make my lips feel dry?
This lip color is described as moisturizing while offering a matte finish. For extra comfort, start with a light layer of lip balm and let it absorb before applying. Individual results may vary.
How long does the color last?
It's designed with long-lasting wear in mind. Actual wear time depends on your lip prep, meals, drinks and daily routine, so touch up whenever you want to refresh your look.
Will it transfer onto cups or clothing?
Some transfer is possible, especially while eating or drinking. For a neater finish, apply a thin, even layer, allow it to settle and gently blot away any excess.
Can I build up the color intensity?
Yes. Start with a light application for a softer effect, then add another thin layer if you prefer more impact. Keeping layers light helps the finish look smooth and even.
What's the best way to apply it?
Begin with clean, dry lips. Apply a thin layer from the center outward, carefully define your lip line and give the color a moment to settle before adding more.
Will it highlight dry patches or lip lines?
Like other matte finishes, it may make dry texture more noticeable. A little lip prep goes a long way: moisturize first, let your balm absorb and apply in thin layers.
How do I choose the right shade?
For an effortless everyday look, try a shade close to your natural lip tone. For more drama, go deeper or brighter. Keep in mind that colors can appear slightly different across screens and lighting.
Can I pair it with lip liner or gloss?
Of course. A coordinating lip liner creates a more defined edge, while a touch of clear gloss adds shine whenever you feel like changing up the matte look.
How do I remove it at the end of the day?
Use a gentle makeup remover or cleansing balm, then wipe away with a soft cotton pad without harsh rubbing. Follow with your favorite lip balm for a comfortable finish.